Impressions Magazine
Impressions Magazine
Impressions Magazine
Caesarstone quartz products are known for their high performance and timeless look, making it a designer’s go-to choice for large-scale commercial and residential projects.
In early 2019, Caesarstone’s A&D team approached IDM to help launch a lifestyle publication showcasing the best in design from top architects and designers around the world. This carefully curated magazine focuses on innovations, design trends, and projects that align with Caesarstone’s environment-first approach.
Caesarstone quartz products are known for their high performance and timeless look, making it a designer’s go-to choice for large-scale commercial and residential projects.
In early 2019, Caesarstone’s A&D team approached IDM to help launch a lifestyle publication showcasing the best in design from top architects and designers around the world. This carefully curated magazine focuses on innovations, design trends, and projects that align with Caesarstone’s environment-first approach.
Caesarstone quartz products are known for their high performance and timeless look, making it a designer’s go-to choice for large-scale commercial and residential projects.
In early 2019, Caesarstone’s A&D team approached IDM to help launch a lifestyle publication showcasing the best in design from top architects and designers around the world. This carefully curated magazine focuses on innovations, design trends, and projects that align with Caesarstone’s environment-first approach.
Caesarstone quartz products are known for their high performance and timeless look, making it a designer’s go-to choice for large-scale commercial and residential projects.
In early 2019, Caesarstone’s A&D team approached IDM to help launch a lifestyle publication showcasing the best in design from top architects and designers around the world. This carefully curated magazine focuses on innovations, design trends, and projects that align with Caesarstone’s environment-first approach.
Caesarstone quartz products are known for their high performance and timeless look, making it a designer’s go-to choice for large-scale commercial and residential projects.
In early 2019, Caesarstone’s A&D team approached IDM to help launch a lifestyle publication showcasing the best in design from top architects and designers around the world. This carefully curated magazine focuses on innovations, design trends, and projects that align with Caesarstone’s environment-first approach.
CLIENT
Caesarstone
ROLE
Art Direction / Print Design
YEAR
2019
APPROACH
With the content always revolving around architecture, innovation, and sustainability, we wanted to keep the copy to a minimum and create more of a high-end catalog feel that would serve as a source of inspiration for Caesarstone's main customers: architects and designers.
APPROACH
With the content always revolving around architecture, innovation, and sustainability, we wanted to keep the copy to a minimum and create more of a high-end catalog feel that would serve as a source of inspiration for Caesarstone's main customers: architects and designers.
APPROACH
With the content always revolving around architecture, innovation, and sustainability, we wanted to keep the copy to a minimum and create more of a high-end catalog feel that would serve as a source of inspiration for Caesarstone's main customers: architects and designers.
APPROACH
With the content always revolving around architecture, innovation, and sustainability, we wanted to keep the copy to a minimum and create more of a high-end catalog feel that would serve as a source of inspiration for Caesarstone's main customers: architects and designers.
APPROACH
With the content always revolving around architecture, innovation, and sustainability, we wanted to keep the copy to a minimum and create more of a high-end catalog feel that would serve as a source of inspiration for Caesarstone's main customers: architects and designers.
I led the editorial design and art direction for this initiative and worked closely with copywriters, design firms, photographers and Caesarstone’s internal marketing teams in Charlotte, North Carolina and Australia.
I led the editorial design and art direction for this initiative and worked closely with copywriters, design firms, photographers and Caesarstone’s internal marketing teams in Charlotte, North Carolina and Australia.
I led the editorial design and art direction for this initiative and worked closely with copywriters, design firms, photographers and Caesarstone’s internal marketing teams in Charlotte, North Carolina and Australia.
I led the editorial design and art direction for this initiative and worked closely with copywriters, design firms, photographers and Caesarstone’s internal marketing teams in Charlotte, North Carolina and Australia.
I led the editorial design and art direction for this initiative and worked closely with copywriters, design firms, photographers and Caesarstone’s internal marketing teams in Charlotte, North Carolina and Australia.
Establishing a clean layout and sourcing relevant information from past marketing materials in an organized manner were top priorities during the creative concept phase. More importantly, we wanted to educate customers about the product’s main benefits and design capabilities.
Establishing a clean layout and curating quality project images in an organized manner were top priorities during the creative concept phase along with educating customers about the product’s main benefits and design capabilities.
Establishing a clean layout and curating quality project images in an organized manner were top priorities during the creative concept phase along with educating customers about the product’s main benefits and design capabilities.
Establishing a clean layout and curating quality project images in an organized manner were top priorities during the creative concept phase along with educating customers about the product’s main benefits and design capabilities.
Establishing a clean layout and curating quality project images in an organized manner were top priorities during the creative concept phase along with educating customers about the product’s main benefits and design capabilities.
CHALLENGE
Ensuring consistency in brand image and managing the initiative from inception to final delivery were challenges I faced during the project’s life cycle. Since a few thousand copies are distributed to A+D consultants on a bi-annual basis, we needed to ensure transparency across multiple marketing teams.
Today, the magazine serves as a key promotional tool for A+D consultants that work directly with commercial architects and designers.
CHALLENGE
Ensuring consistency in brand image and managing the initiative from inception to final delivery were challenges I faced during the project’s life cycle. Since a few thousand copies are distributed to A+D consultants on a bi-annual basis, we needed to ensure transparency across multiple marketing teams.
Today, the magazine serves as a key promotional tool for A+D consultants that work directly with commercial architects and designers.
CHALLENGE
Ensuring consistency in brand image and managing the initiative from inception to final delivery were challenges I faced during the project’s life cycle. Since a few thousand copies are distributed to A+D consultants on a bi-annual basis, we needed to ensure transparency across multiple marketing teams.
Today, the magazine serves as a key promotional tool for A+D consultants that work directly with commercial architects and designers.
CHALLENGE
Ensuring consistency in brand image and managing the initiative from inception to final delivery were challenges I faced during the project’s life cycle. Since a few thousand copies are distributed to A+D consultants on a bi-annual basis, we needed to ensure transparency across multiple marketing teams.
Today, the magazine serves as a key promotional tool for A+D consultants that work directly with commercial architects and designers.
CHALLENGE
Ensuring consistency in brand image and managing the initiative from inception to final delivery were challenges I faced during the project’s life cycle. Since a few thousand copies are distributed to A+D consultants on a bi-annual basis, we needed to ensure transparency across multiple marketing teams.
Today, the magazine serves as a key promotional tool for A+D consultants that work directly with commercial architects and designers.
LEARNINGS
This project taught me the importance of being flexible yet purposeful in my design decisions. It also allowed me to exercise my background in print design and photography to create a timeless piece with high-end appeal.
Since it’s inception, Impressions Magazine has proved to be a highly effective marketing tool; building brand personality, increasing product sales, and most importantly strengthening connections between Caesarstone and it’s a diverse network of designers and architects across the globe.
LEARNINGS
This project taught me the importance of being flexible yet purposeful in my design decisions. More notably, it allowed me to exercise my background in print design and photography to create a timeless piece with high-end appeal.
Since it’s inception, Impressions Magazine has proved to be a highly effective marketing tool; building brand personality, increasing product sales, and most importantly strengthening connections between Caesarstone and it’s a diverse network of designers and architects across the globe.
LEARNINGS
This project taught me the importance of being flexible yet purposeful in my design decisions. More notably, it allowed me to exercise my background in print design and photography to create a timeless piece with high-end appeal.
Since it’s inception, Impressions Magazine has proved to be a highly effective marketing tool; building brand personality, increasing product sales, and most importantly strengthening connections between Caesarstone and it’s a diverse network of designers and architects across the globe.
LEARNINGS
This project taught me the importance of being flexible yet purposeful in my design decisions. More notably, it allowed me to exercise my background in print design and photography to create a timeless piece with high-end appeal.
Since it’s inception, Impressions Magazine has proved to be a highly effective marketing tool; building brand personality, increasing product sales, and most importantly strengthening connections between Caesarstone and it’s a diverse network of designers and architects across the globe.
LEARNINGS
This project taught me the importance of being flexible yet purposeful in my design decisions. More notably, it allowed me to exercise my background in print design and photography to create a timeless piece with high-end appeal.
Since it’s inception, Impressions Magazine has proved to be a highly effective marketing tool; building brand personality, increasing product sales, and most importantly strengthening connections between Caesarstone and it’s a diverse network of designers and architects across the globe.
IMPRESSIONS – ISSUE 01
IMPRESSIONS – ISSUE 01
STUDIO IDM Brand
STUDIO IDM Brand
ROLE Designer
ROLE Designer
CREATIVE DIRECTOR Olga Weiss
CREATIVE DIRECTOR Olga Weiss
COPYWRITING Kaley Halliburton
COPYWRITING Kaley Halliburton
PHOTOGRAPHY David Zanardi
PHOTOGRAPHY David Zanardi
SPECIAL THANKS Maggie Amir
SPECIAL THANKS Maggie Amir
© 2019 — JC Dela Cuesta
© 2019 — JC Dela Cuesta
© 2019 — JC Dela Cuesta
© 2019 — JC Dela Cuesta
Type set in Founders Grotesk
Type set in Founders Grotesk
Type set in Founders Grotesk
Type set in Founders Grotesk