DeskMakers Refresh
DeskMakers Refresh
DeskMakers Refresh
DeskMakers is a leading manufacturer of modern, customizable and affordable laminate desking solutions located in the East Los Angeles area. I helped DeskMakers re-shape their online brand and user experience.
DeskMakers is a leading manufacturer of modern, customizable and affordable laminate desking solutions located in the East Los Angeles area. I helped DeskMakers re-shape their online brand and user experience.
DeskMakers is a leading manufacturer of modern, customizable and affordable laminate desking solutions located in the East Los Angeles area. I helped DeskMakers re-shape their online brand and user experience.
DeskMakers is a leading manufacturer of modern, customizable and affordable laminate desking solutions located in the East Los Angeles area. I helped DeskMakers re-shape their online brand and user experience.
DeskMakers is a leading manufacturer of modern, customizable and affordable laminate desking solutions located in the East Los Angeles area. I helped DeskMakers re-shape their online brand and user experience.
CLIENT
DeskMakers
ROLE
UX Design
YEAR
2018
APPROACH
The goal was to showcase the latest products DeskMakers offers and to give the brand a fresh and distinct look in a crowded laminate industry.
Developing strong brand positioning to differentiate DeskMakers from their competitors was a point of emphasis for our team in the brand discovery phase.
APPROACH
The goal was to showcase the latest products DeskMakers offers and to give the brand a fresh and distinct look in a crowded laminate industry.
Developing strong brand positioning to differentiate Deskmakers from their competitors was a point of emphasis for our team in the brand discovery phase.
APPROACH
The goal was to showcase the latest products DeskMakers offers and to give the brand a fresh and distinct look in a crowded laminate industry.
Other than a visual refresh, DeskMakers also needed greater flexibility for their content and a simplified update flow for website updates.
APPROACH
The goal was to showcase the latest products DeskMakers offers and to give the brand a fresh and distinct look in a crowded laminate industry. Developing strong brand positioning to differentiate DeskMakers from their competitors was a point of emphasis for our team in the brand discovery phase.
APPROACH
The goal was to showcase the latest products DeskMakers offers and to give the brand a fresh and distinct look in a crowded laminate industry.
Developing strong brand positioning to differentiate DeskMakers from their competitors was a point of emphasis for our team in the brand discovery phase.
V1 Sitemap
PROTOTYPING
We set up a lo-fi clickable prototype using InVision to help bring clarity to key usability insights and UI improvements.
PROTOTYPING
We set up a lo-fi clickable prototype using InVision to help bring clarity to key usability insights and UI improvements.
PROTOTYPING
We set up a lo-fi clickable prototype using InVision to help bring clarity to key usability insights and UI improvements.
PROTOTYPING
We set up a lo-fi clickable prototype using InVision to help bring clarity to key usability insights and UI improvements.
PROTOTYPING
We set up a lo-fi clickable prototype using InVision to help bring clarity to key usability insights and UI improvements.
EXPLORING THE DESKS
Each caseload and table product DeskMakers offers is a unique creation. As a user, you want to be able to browse through the different products easily, so it made sense to organize them by design category in the revamped navigation.
EXPLORING THE DESKS
Each caseload and table product DeskMakers offers is a unique creation. As a user, you want to be able to browse through the different products easily, so it made sense to organize them by design category in the revamped navigation.
EXPLORING THE DESKS
Each caseload and table product DeskMakers offers is a unique creation. As a user, you want to be able to browse through the different products easily, so it made sense to organize them by design category in the revamped navigation.
EXPLORING THE DESKS
Each caseload and table product DeskMakers offers is a unique creation. As a user, you want to be able to browse through the different products easily, so it made sense to organize them by design category in the revamped navigation,
EXPLORING THE DESKS
Each caseload and table product DeskMakers offers is a unique creation. As a user, you want to be able to browse through the different products easily, so it made sense to organize them by design category in the revamped navigation.
RESULTS
Through collaboration with the lead developer, I was able to communicate subtle but necessary interactions using Principle App. By improving the overall functionality and structure of the website, we noticed improved conversion rates, decreased design-to-dev handoff times, and an increase in web traffic by 80%.
RESULTS
Through collaboration with the lead developer, I was able to communicate subtle but necessary interactions using Principle App. By improving the overall functionality and structure of the website, we noticed improved conversion rates, decreased design-to-dev handoff times, and an increase in web traffic by 80%.
RESULTS
Through collaboration with the lead developer, I was able to communicate subtle but necessary interactions using Principle App. By improving the overall functionality and structure of the website, we noticed improved conversion rates, decreased design-to-dev handoff times, and an increase in web traffic by 80%.
RESULTS
Through collaboration with the lead developer, I was able to communicate subtle but necessary interactions using Principle App. By improving the overall functionality and structure of the website, we noticed improved conversion rates, decreased design-to-dev handoff times, and an increase in web traffic by 80%.
RESULTS
Through collaboration with the lead developer, I was able to communicate subtle but necessary interactions using Principle App. By improving the overall functionality and structure of the website, we noticed improved conversion rates, decreased design-to-dev handoff times, and an increase in web traffic by 80%.
CREDITS
CREDITS
STUDIO IDM Brand
STUDIO IDM Brand
ROLE Lead UX Designer
ROLE Lead UX Designer
CREATIVE DIRECTOR Olga Weiss
CREATIVE DIRECTOR Olga Weiss
VISUAL DESIGNER Colleen Cagney
VISUAL DESIGNER Colleen Cagney
DEVELOPMENT Vladimir Moskvin
DEVELOPMENT Vladimir Moskvin
Inquiries — hello@jcdelacuesta.com
Inquiries — hello@jcdelacuesta.com
Inquiries — hello@jcdelacuesta.com
Inquiries — hello@jcdelacuesta.com
Inquiries — hello@jcdelacuesta.com
© 2019 JC Dela Cuesta. Type set in Founders Grotesk.
© 2019 JC Dela Cuesta. Type set in Founders Grotesk.
© 2019 JC Dela Cuesta. Type set in Founders Grotesk.
© 2019 JC Dela Cuesta. Type set in Founders Grotesk.
© 2019 JC Dela Cuesta. Type set in Founders Grotesk.
33.9754° N, 118.4192° W
33.9754° N, 118.4192° W
33.9754° N, 118.4192° W
33.9754° N, 118.4192° W
33.9754° N, 118.4192° W