DeskMakers Refresh

DeskMakers Refresh

DeskMakers Refresh

DeskMakers is a leading manufacturer of modern, customizable and affordable laminate desking solutions located in the East Los Angeles area. I helped DeskMakers re-shape their online brand and user experience.

DeskMakers is a leading manufacturer of modern, customizable and affordable laminate desking solutions located in the East Los Angeles area. I helped DeskMakers re-shape their online brand and user experience.

DeskMakers is a leading manufacturer of modern, customizable and affordable laminate desking solutions located in the East Los Angeles area. I helped DeskMakers re-shape their online brand and user experience.

DeskMakers is a leading manufacturer of modern, customizable and affordable laminate desking solutions located in the East Los Angeles area. I helped DeskMakers re-shape their online brand and user experience.
 

DeskMakers is a leading manufacturer of modern, customizable and affordable laminate desking solutions located in the East Los Angeles area. I helped DeskMakers re-shape their online brand and user experience.

CLIENT

DeskMakers

ROLE

UX Design

YEAR

2018

DM_Homepage_1

APPROACH

The goal was to showcase the latest products DeskMakers offers and to give the brand a fresh and distinct look in a crowded laminate industry.

Developing strong brand positioning to differentiate DeskMakers from their competitors was a point of emphasis for our team in the brand discovery phase. 

 

APPROACH

The goal was to showcase the latest products DeskMakers offers and to give the brand a fresh and distinct look in a crowded laminate industry.

Developing strong brand positioning to differentiate Deskmakers from their competitors was a point of emphasis for our team in the brand discovery phase.

APPROACH

The goal was to showcase the latest products DeskMakers offers and to give the brand a fresh and distinct look in a crowded laminate industry. 

Other than a visual refresh, DeskMakers also needed greater flexibility for their content and a simplified update flow for website updates.

APPROACH

The goal was to showcase the latest products DeskMakers offers and to give the brand a fresh and distinct look in a crowded laminate industry. Developing strong brand positioning to differentiate DeskMakers from their competitors was a point of emphasis for our team in the brand discovery phase. 

APPROACH

The goal was to showcase the latest products DeskMakers offers and to give the brand a fresh and distinct look in a crowded laminate industry.

Developing strong brand positioning to differentiate DeskMakers from their competitors was a point of emphasis for our team in the brand discovery phase. 

DM_3

V1 Sitemap

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DM-Website-Relaunch-page-003
DM—Materials-Makers-Landing-Page—3.27.19-page-001

PROTOTYPING

We set up a lo-fi clickable prototype using InVision to help bring clarity to key usability insights and UI improvements.

 

PROTOTYPING

We set up a lo-fi clickable prototype using InVision to help bring clarity to key usability insights and UI improvements.

PROTOTYPING

We set up a lo-fi clickable prototype using InVision to help bring clarity to key usability insights and UI improvements.

PROTOTYPING

We set up a lo-fi clickable prototype using InVision to help bring clarity to key usability insights and UI improvements.

PROTOTYPING

We set up a lo-fi clickable prototype using InVision to help bring clarity to key usability insights and UI improvements.

DM_contact_1
DM_contact_2
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dm_mobile

EXPLORING THE DESKS

Each caseload and table product DeskMakers offers is a unique creation. As a user, you want to be able to browse through the different products easily, so it made sense to organize them by design category in the revamped navigation.

EXPLORING THE DESKS

Each caseload and table product DeskMakers offers is a unique creation. As a user, you want to be able to browse through the different products easily, so it made sense to organize them by design category in the revamped navigation.

EXPLORING THE DESKS

Each caseload and table product DeskMakers offers is a unique creation. As a user, you want to be able to browse through the different products easily, so it made sense to organize them by design category in the revamped navigation.

EXPLORING THE DESKS

Each caseload and table product DeskMakers offers is a unique creation. As a user, you want to be able to browse through the different products easily, so it made sense to organize them by design category in the revamped navigation,

EXPLORING THE DESKS

Each caseload and table product DeskMakers offers is a unique creation. As a user, you want to be able to browse through the different products easily, so it made sense to organize them by design category in the revamped navigation.

DM_tablet_menu
About-Us—Revised

RESULTS

Through collaboration with the lead developer, I was able to communicate subtle but necessary interactions using Principle App. By improving the overall functionality and structure of the website, we noticed improved conversion rates, decreased design-to-dev handoff times, and an increase in web traffic by 80%.

RESULTS

Through collaboration with the lead developer, I was able to communicate subtle but necessary interactions using Principle App. By improving the overall functionality and structure of the website, we noticed improved conversion rates, decreased design-to-dev handoff times, and an increase in web traffic by 80%.

RESULTS

Through collaboration with the lead developer, I was able to communicate subtle but necessary interactions using Principle App. By improving the overall functionality and structure of the website, we noticed improved conversion rates, decreased design-to-dev handoff times, and an increase in web traffic by 80%.

RESULTS

Through collaboration with the lead developer, I was able to communicate subtle but necessary interactions using Principle App. By improving the overall functionality and structure of the website, we noticed improved conversion rates, decreased design-to-dev handoff times, and an increase in web traffic by 80%.

RESULTS

Through collaboration with the lead developer, I was able to communicate subtle but necessary interactions using Principle App. By improving the overall functionality and structure of the website, we noticed improved conversion rates, decreased design-to-dev handoff times, and an increase in web traffic by 80%.

DM-Website-Relaunch-Phase-1-optimized-page-001

CREDITS

CREDITS

 

STUDIO IDM Brand

STUDIO IDM Brand

ROLE Lead UX Designer

ROLE Lead UX Designer

CREATIVE DIRECTOR Olga Weiss

CREATIVE DIRECTOR Olga Weiss

VISUAL DESIGNER Colleen Cagney

VISUAL DESIGNER Colleen Cagney

DEVELOPMENT Vladimir Moskvin

DEVELOPMENT Vladimir Moskvin

© 2019 JC Dela Cuesta. Type set in Founders Grotesk.

© 2019 JC Dela Cuesta. Type set in Founders Grotesk.

© 2019 JC Dela Cuesta. Type set in Founders Grotesk.

© 2019 JC Dela Cuesta. Type set in Founders Grotesk.

© 2019 JC Dela Cuesta. Type set in Founders Grotesk.

33.9754° N, 118.4192° W


33.9754° N, 118.4192° W


33.9754° N, 118.4192° W


33.9754° N, 118.4192° W


33.9754° N, 118.4192° W