Bridge House Campaign
Bridge House Campaign
Bridge House Campaign
Bridge House Campaign
Bridge House Campaign
As a Bridge House LA partner and longtime supporter of Dan Brunn Architecture, Caesarstone needed an interactive mood board maker and website to promote their involvement in DBA's latest initiative. In a co-branded effort with other sponsors, we created a digital campaign tailored for A&D professionals by highlighting the innovative products and forward-thinking processes used in the Bridge House project.
As a Bridge House LA partner and longtime supporter of Dan Brunn Architecture, Caesarstone needed an interactive mood board maker and website to promote their involvement in DBA's latest initiative. In a co-branded effort with other sponsors, we created a digital campaign tailored for A&D professionals by highlighting the innovative products and forward-thinking processes used in the Bridge House project.
As a Bridge House LA partner and longtime supporter of Dan Brunn Architecture, Caesarstone needed an interactive mood board maker and website to promote their involvement in DBA's latest initiative. In a co-branded effort with other sponsors, we created a digital campaign tailored for A&D professionals by highlighting the innovative products and forward-thinking processes used in the Bridge House project.
As a Bridge House LA partner and longtime supporter of Dan Brunn Architecture, Caesarstone needed an interactive mood board maker and website to promote their involvement in DBA's latest initiative. In a co-branded effort with other sponsors, we created a digital campaign tailored for A&D professionals by highlighting the innovative products and forward-thinking processes used in the Bridge House project.
As a Bridge House LA partner of Dan Brunn Architecture, Caesarstone US needed an interactive mood board maker and website to promote their involvement in DBA's latest initiative.
In a co-branded effort with other sponsors, we created a digital campaign tailored for A&D professionals by highlighting the innovative products and forward-thinking processes used in the Bridge House project.
CLIENT
Dan Brunn Architecture / Caesarstone
ROLE
UX / Interactive Design
YEAR
2019
APPROACH
The main goal of the mood board maker was to allow users to easily create and share their personalized mood boards for a chance to win two tickets to the Bridge House opening event. I designed the user flow and interactions for the contest along with supporting assets for Caesarstone's event activation at the Bridge House.
APPROACH
The main goal of the mood board maker was to allow users to easily create and share their personalized mood boards for a chance to win two tickets to the Bridge House opening event. I designed the user flow and interactions for the contest along with supporting assets for Caesarstone's event activation at the Bridge House.
APPROACH
The main goal of the mood board maker was to allow users to easily create and share their personalized mood boards for a chance to win two tickets to the Bridge House opening event. I designed the user flow and interactions for the contest along with supporting assets for Caesarstone's event activation at the Bridge House.
APPROACH
The main goal of the mood board maker was to allow users to easily create and share their personalized mood boards for a chance to win two tickets to the Bridge House opening event. I designed the user flow and interactions for the contest along with supporting assets for Caesarstone's event activation at the Bridge House.
APPROACH
The main goal of the mood board maker was to allow users to easily create and share their personalized mood boards for a chance to win two tickets to the Bridge House opening event. I designed the user flow and interactions for the contest along with supporting assets for Caesarstone's event activation at the Bridge House.
USER FLOW
USER FLOW
USER FLOW
USER FLOW
To create a mood board, users start by selecting products from the dropdown menu using a simple drag & drop method onto the canvas. The tools panel allows users to add text and change item positioning. Items are also editable once directly placed on the canvas.
To create a mood board, users start by selecting products from the dropdown menu using a simple drag & drop method onto the canvas. The tools panel allows users to add text and change item positioning. Items are also editable once directly placed on the canvas.
To create a mood board, users start by selecting products from the dropdown menu using a simple drag & drop method onto the canvas. The tools panel allows users to add text and change item positioning. Items are also editable once directly placed on the canvas.
To create a mood board, users start by selecting products from the dropdown menu using a simple drag & drop method onto the canvas. The tools panel allows users to add text and change item positioning. Items are also editable once directly placed on the canvas.
To create a mood board, users start by selecting products from the dropdown menu using a simple drag & drop method onto the canvas. The tools panel allows users to add text and change item positioning. Items are also editable once directly placed on the canvas.
Afterward, users simply enter their contact information and are given an option to share their mood board to their social accounts and enter the #bridgehousemoodboard contest on Instagram.
Afterward, users simply enter their contact information and are given an option to share their mood board to their social accounts and enter the #bridgehousemoodboard contest on Instagram.
Afterward, users simply enter their contact information and are given an option to share their mood board to their social accounts and enter the #bridgehousemoodboard contest on Instagram.
Afterward, users simply enter their contact information and are given an option to share their mood board to their social accounts and enter the #bridgehousemoodboard contest on Instagram.
Afterward, users simply enter their contact information and are given an option to share their mood board to their social accounts and enter the #bridgehousemoodboard contest on Instagram.
SAMPLE MOODBOARDS
SAMPLE MOODBOARDS
SAMPLE MOODBOARDS
RESPONSIVE LANDING PAGE
RESPONSIVE LANDING PAGE
RESPONSIVE LANDING PAGE
Another key project requirement was to create a landing page to promote Caesarstone's new Metropolitan Collection, which was used exclusively for the Bridge House. To make the mobile experience as seamless as possible, we implemented a horizontal swipe feature so users could easily browse through the new collection of quartz colors.
This landing page helped drive additional traffic and engagement to the mood board game and was a foundational piece for the campaign as a whole.
Another key project requirement was to create a landing page to promote Caesarstone's new Metropolitan Collection, which was used exclusively for the Bridge House. To make the mobile experience as seamless as possible, we implemented a horizontal swipe feature so users could easily browse through the new collection of quartz colors.
This landing page helped drive additional traffic and engagement to the mood board game and was a foundational piece for the campaign as a whole.
Another key project requirement was to create a landing page to promote Caesarstone's new Metropolitan Collection, which was used exclusively for the Bridge House. To make the mobile experience as seamless as possible, we implemented a horizontal swipe feature so users could easily browse through the new collection of quartz colors.
This landing page helped drive additional traffic and engagement to the mood board game and was a foundational piece for the campaign as a whole.
Another key project requirement was to create a landing page to promote Caesarstone's new Metropolitan Collection, which was used exclusively for the Bridge House. To make the mobile experience as seamless as possible, we implemented a horizontal swipe feature so users could easily browse through the new collection of quartz colors.
This landing page helped drive additional traffic and engagement to the mood board game and was a foundational piece for the campaign as a whole.
Another key project requirement was to create a landing page to promote Caesarstone's new Metropolitan Collection, which was used exclusively for the Bridge House. To make the mobile experience more seamless, we implemented a horizontal swipe feature so users could easily browse through the new collection of quartz colors.
This landing page helped drive additional traffic and engagement to the mood board game and was a foundational piece for the campaign as a whole.
SAMPLE KIT
SAMPLE KIT
While there are many elements that come with designing a home, choosing your countertops or surface applications should be a low-stress and simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone designs can work in their commercial or home project.
While there are many elements that come with designing a home, choosing your countertops or surface applications should be a low-stress and simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone designs can work in their commercial or home project.
While there are many elements that come with designing a home, choosing your countertops or surface applications should be a low-stress and simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone designs can work in their commercial or home project.
While there are many elements that come with designing a home, choosing your countertops or surface applications should be a low-stress and simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone designs can work in their commercial or home project.
While there are many elements that come with designing a home, choosing your countertops or surface applications should be a low-stress and simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone designs can work in their commercial or home project.
CREDITS
CREDITS
STUDIO IDM Brand
STUDIO IDM Brand
ROLE Designer
ROLE Designer
ROLE Designer
CREATIVE DIRECTOR Olga Weiss
CREATIVE DIRECTOR Olga Weiss
COPYWRITING Kaley Halliburton
COPYWRITING Kaley Halliburton
DEVELOPMENT Vladamir Moskvin
DEVELOPMENT Vladamir Moskvin
PHOTOGRAPHY Haley Heramb
PHOTOGRAPHY Haley Heramb
© 2019 — JC Dela Cuesta
© 2019 — JC Dela Cuesta
© 2019 — JC Dela Cuesta
© 2019 — JC Dela Cuesta
Type set in Founders Grotesk
Type set in Founders Grotesk
Type set in Founders Grotesk
Type set in Founders Grotesk