Bridge House Campaign

Bridge House Campaign

Bridge House Campaign

Bridge House Campaign

Bridge House Campaign

As a Bridge House LA partner and longtime supporter of Dan Brunn ArchitectureCaesarstone needed an interactive mood board maker and website to promote their involvement in DBA's latest initiative. In a co-branded effort with other sponsors, we created a digital campaign tailored for A&D professionals by highlighting the innovative products and forward-thinking processes used in the Bridge House project.

As a Bridge House LA partner and longtime supporter of Dan Brunn ArchitectureCaesarstone needed an interactive mood board maker and website to promote their involvement in DBA's latest initiative. In a co-branded effort with other sponsors, we created a digital campaign tailored for A&D professionals by highlighting the innovative products and forward-thinking processes used in the Bridge House project.

As a Bridge House LA partner and longtime supporter of Dan Brunn ArchitectureCaesarstone needed an interactive mood board maker and website to promote their involvement in DBA's latest initiative. In a co-branded effort with other sponsors, we created a digital campaign tailored for A&D professionals by highlighting the innovative products and forward-thinking processes used in the Bridge House project.

As a Bridge House LA partner and longtime supporter of Dan Brunn ArchitectureCaesarstone needed an interactive mood board maker and website to promote their involvement in DBA's latest initiative. In a co-branded effort with other sponsors, we created a digital campaign tailored for A&D professionals by highlighting the innovative products and forward-thinking processes used in the Bridge House project.

As a Bridge House LA partner of Dan Brunn ArchitectureCaesarstone US needed an interactive mood board maker and website to promote their involvement in DBA's latest initiative.

In a co-branded effort with other sponsors, we created a digital campaign tailored for A&D professionals by highlighting the innovative products and forward-thinking processes used in the Bridge House project.

CLIENT

Dan Brunn Architecture / Caesarstone

ROLE

UX / Interactive Design

YEAR

2019

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APPROACH

The main goal of the mood board maker was to allow users to easily create and share their personalized mood boards for a chance to win two tickets to the Bridge House opening event. I designed the user flow and interactions for the contest along with supporting assets for Caesarstone's event activation at the Bridge House.

APPROACH

The main goal of the mood board maker was to allow users to easily create and share their personalized mood boards for a chance to win two tickets to the Bridge House opening event. I designed the user flow and interactions for the contest along with supporting assets for Caesarstone's event activation at the Bridge House.

APPROACH

The main goal of the mood board maker was to allow users to easily create and share their personalized mood boards for a chance to win two tickets to the Bridge House opening event. I designed the user flow and interactions for the contest along with supporting assets for Caesarstone's event activation at the Bridge House.

APPROACH

The main goal of the mood board maker was to allow users to easily create and share their personalized mood boards for a chance to win two tickets to the Bridge House opening event. I designed the user flow and interactions for the contest along with supporting assets for Caesarstone's event activation at the Bridge House.

APPROACH

The main goal of the mood board maker was to allow users to easily create and share their personalized mood boards for a chance to win two tickets to the Bridge House opening event. I designed the user flow and interactions for the contest along with supporting assets for Caesarstone's event activation at the Bridge House.

USER FLOW

 

USER FLOW 

USER FLOW

 

USER FLOW

To create a mood board, users start by selecting products from the dropdown menu using a simple drag & drop method onto the canvas. The tools panel allows users to add text and change item positioning. Items are also editable once directly placed on the canvas.

 

To create a mood board, users start by selecting products from the dropdown menu using a simple drag & drop method onto the canvas. The tools panel allows users to add text and change item positioning. Items are also editable once directly placed on the canvas.

 

To create a mood board, users start by selecting products from the dropdown menu using a simple drag & drop method onto the canvas. The tools panel allows users to add text and change item positioning. Items are also editable once directly placed on the canvas.

 

To create a mood board, users start by selecting products from the dropdown menu using a simple drag & drop method onto the canvas. The tools panel allows users to add text and change item positioning. Items are also editable once directly placed on the canvas.

 

To create a mood board, users start by selecting products from the dropdown menu using a simple drag & drop method onto the canvas. The tools panel allows users to add text and change item positioning. Items are also editable once directly placed on the canvas.

 

Afterward, users simply enter their contact information and are given an option to share their mood board to their social accounts and enter the #bridgehousemoodboard contest on Instagram.

 

Afterward, users simply enter their contact information and are given an option to share their mood board to their social accounts and enter the #bridgehousemoodboard contest on Instagram.

 

Afterward, users simply enter their contact information and are given an option to share their mood board to their social accounts and enter the #bridgehousemoodboard contest on Instagram.

 

Afterward, users simply enter their contact information and are given an option to share their mood board to their social accounts and enter the #bridgehousemoodboard contest on Instagram.

 

Afterward, users simply enter their contact information and are given an option to share their mood board to their social accounts and enter the #bridgehousemoodboard contest on Instagram.

SAMPLE MOODBOARDS 

SAMPLE MOODBOARDS 

SAMPLE MOODBOARDS

Mockup

RESPONSIVE LANDING PAGE

RESPONSIVE LANDING PAGE

RESPONSIVE LANDING PAGE

Another key project requirement was to create a landing page to promote Caesarstone's new Metropolitan Collection, which was used exclusively for the Bridge House. To make the mobile experience as seamless as possible, we implemented a horizontal swipe feature so users could easily browse through the new collection of quartz colors.

This landing page helped drive additional traffic and engagement to the mood board game and was a foundational piece for the campaign as a whole.

Another key project requirement was to create a landing page to promote Caesarstone's new Metropolitan Collection, which was used exclusively for the Bridge House. To make the mobile experience as seamless as possible, we implemented a horizontal swipe feature so users could easily browse through the new collection of quartz colors.

This landing page helped drive additional traffic and engagement to the mood board game and was a foundational piece for the campaign as a whole.

Another key project requirement was to create a landing page to promote Caesarstone's new Metropolitan Collection, which was used exclusively for the Bridge House. To make the mobile experience as seamless as possible, we implemented a horizontal swipe feature so users could easily browse through the new collection of quartz colors.

This landing page helped drive additional traffic and engagement to the mood board game and was a foundational piece for the campaign as a whole.

Another key project requirement was to create a landing page to promote Caesarstone's new Metropolitan Collection, which was used exclusively for the Bridge House. To make the mobile experience as seamless as possible, we implemented a horizontal swipe feature so users could easily browse through the new collection of quartz colors.

This landing page helped drive additional traffic and engagement to the mood board game and was a foundational piece for the campaign as a whole.

Another key project requirement was to create a landing page to promote Caesarstone's new Metropolitan Collection, which was used exclusively for the Bridge House. To make the mobile experience more seamless, we implemented a horizontal swipe feature so users could easily browse through the new collection of quartz colors.

This landing page helped drive additional traffic and engagement to the mood board game and was a foundational piece for the campaign as a whole.

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SAMPLE KIT

SAMPLE KIT

While there are many elements that come with designing a home, choosing your countertops or surface applications should be a low-stress and simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone designs can work in their commercial or home project. 

While there are many elements that come with designing a home, choosing your countertops or surface applications should be a low-stress and simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone designs can work in their commercial or home project. 

While there are many elements that come with designing a home, choosing your countertops or surface applications should be a low-stress and simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone designs can work in their commercial or home project. 

While there are many elements that come with designing a home, choosing your countertops or surface applications should be a low-stress and simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone designs can work in their commercial or home project. 

While there are many elements that come with designing a home, choosing your countertops or surface applications should be a low-stress and simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone designs can work in their commercial or home project. 

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CREDITS

CREDITS

STUDIO IDM Brand

STUDIO IDM Brand

ROLE Designer

ROLE Designer

ROLE Designer

CREATIVE DIRECTOR Olga Weiss

CREATIVE DIRECTOR Olga Weiss

COPYWRITING Kaley Halliburton

COPYWRITING Kaley Halliburton

DEVELOPMENT Vladamir Moskvin

DEVELOPMENT Vladamir Moskvin

PHOTOGRAPHY Haley Heramb

PHOTOGRAPHY Haley Heramb

© 2019 JC Dela Cuesta. Type set in Founders Grotesk.

© 2019 JC Dela Cuesta. Type set in Founders Grotesk.

© 2019 JC Dela Cuesta. Type set in Founders Grotesk.

© 2019 JC Dela Cuesta. Type set in Founders Grotesk.

© 2019 JC Dela Cuesta. Type set in Founders Grotesk.

33.9754° N, 118.4192° W


33.9754° N, 118.4192° W


33.9754° N, 118.4192° W


33.9754° N, 118.4192° W


33.9754° N, 118.4192° W