SELECTED WORK 2017—2021
JC Dela Cuesta
JC Dela Cuesta
Visual Brand Designer
Multi-disciplinary Designer
1/7
Impressions
OVERVIEW
Impressions is a lifestyle publication by quartz countertop pioneer Caesarstone that showcases the best in design from top architects and designers from around the world. Used as a key promotional tool for Caesarstone's A+D team, the magazine aims to build brand personality, explore product innovations, and highlight new design trends.
Distributed at Milan Design Week 2018 in collaboration with design studio Snarkitecture.
ROLE
Art Direction, Publication/Print Design
TEAM
Olga Weiss, Kaley Haliburton, David Zanardi
2/7
Bridge House Campaign
OVERVIEW
Co-branded partnership between Caesarstone & Dan Brunn Architecture. Bridge House is a one-of-a kind 4,500 sq. ft home in the Hancock Park area of Los Angeles designed with sustainability in mind. I designed and produced the digital campaign for Caesarstone that includes an interactive moodboard maker, website, and promotional materials.
ROLE
Art Direction, UI/UX, Interactive Design
TEAM
Olga Weiss, Kaley Haliburton, Haley Heramb, Brandon Shigeta
VISIT
3/7
Caesarstone Sample Kit
OVERVIEW
While there are many elements that come with designing a home, choosing your surface applications should be a simple process. We designed Caesarstone's sample kit to help customers better visualize how Caesarstone can be applied in commercial and home projects.
Branding, art direction and packaging was done specifically for Caesarstone's Metropolitan Collection launch.
ROLE
Branding, Packaging Design, Art Direction
TEAM
Olga Weiss, Elizabeth Calvert
4/7
DeskMakers Website
OVERVIEW
DeskMakers is a leading manufacturer of modern customizable desking solutions in Los Angeles that seeks to guide its clients in furnishing beautiful office environments. The website redesign reshaped the DeskMaker brand experience by providing a seamless user experience along with improving the brand's conversion rates and web traffic.
5/7
Figs BCRF Campaign
OVERVIEW
FIGS is a healthcare apparel and lifestyle brand that aims to empower current and future generations of healthcare professionals. I was contracted to design the landing page for their Breast Cancer Research Fund campaign and consult on user experience improvements to simplify the online shopping experience.
6/7
Minimaal
OVERVIEW
Concept design for Minimaal, a webstore specializing in curated home goods for the minimalist. This was a capstone project from my time at Thinkful's UI/UX program. My focus was on creating a simple yet elegant solution to navigating the site and reducing friction during the checkout process.
ROLE
UI/UX, Logo design
TEAM
Joey Kirk
7/7
Plåyground
OVERVIEW
Design experiments, visual explorations, and a selection of photographs from my travels in Southern California. Made for fun.
ROLE
UI/mobile app design, Photography
INFO
JC Dela Cuesta is a Los Angeles-based designer with over 6 years of experience working with a variety of established brands across the A/E/C and home design industries including Caesarstone, IKEA, DeskMakers, & Lowe's.
JC specializes in visual branding, interface design, and art direction but enjoys exploring other disciplines with a focus on providing his clients with thoughtful, effective and lasting visual solutions.
Recent recognition and features include the likes of Thinkful, Art Center of Design, W3 Awards, and he is currently featured on the Semplice Showcase.